How to make a Brandhu post

Frame by frame

1. Frame 1, first 3 secondsThe product and the key point

   Start with the product in your hand and say the key point straight away. The first frame decides whether people keep watching.

2. Frame 2It in use

   Use it, wear it or taste it. One short line of text on screen.

3. Frame 3The offer and where to buy

   The code or offer in large text in the middle, and a link sticker to the seller's page.

Do and don't

The order to film it in

1. 0–4 sBridge in, say it's paid

   Link it to what you're talking about, in your own words, then say this part is paid.

2. 4–10 sProduct in your hand

   Say its name clearly and hold it close to the camera.

3. 10–20 sOne clear point

   The key message from the brief, made concrete: one feature, one number or one thing you noticed. Not general praise.

4. 20–27 sCode and where to buy

   Say the code slowly and put it on screen. Say where to buy.

5. 27–30 sBack to your video

   Return to your topic. Put the link and the code in the description or a pinned comment.

Do and don't

The order to film it in

1. 0–5 sBridge in, say it's paid

   Lead in from your vlog and say this part is paid.

2. 5–15 sName it and show it

   The product in your hands, its name said clearly, and a close-up.

3. 15–55 sUse it for real

   Cook with it, wear it, apply it or test it as part of your day. Let people see it work.

4. 55–75 sYour honest take

   What you liked and who it suits, in your own words. Honest beats perfect.

5. 75–90 sCode and where to buy

   Say and show the code, say where to buy, then go back to your vlog.

Do and don't

The order to film it in

1. 0–3 sHook

   Open on the product in action, a question your followers ask, or the result. No logo and no slow intro.

2. 3–6 sThe problem

   The everyday problem it solves, in one line.

3. 6–13 sShow it working

   Use it on camera, close up.

4. 13–22 sYour proof

   What happened when you used it, in your own words.

5. 22–30 sOffer and where to buy

   The code or price on screen and said out loud, and where to buy.

Timings for a 30-second video. TikTok suggests about 21 to 34 seconds.

Do and don't

The order to film it in

1. 0:00–0:10Tease, and say it's paid

   Show the box or the product, say what the video is, and say it's a paid review.

2. 0:10–1:30Unbox and first look

   Get to the product fast: what's in the box, close up, and the price.

3. 1:30–4:00Use it for real

   Try it the way your viewers would, more than once if you can.

4. 4:00–5:00Honest pros and cons

   What you liked, what could be better, and who it suits.

5. Last minuteVerdict, code and where to buy

   Your verdict, then the code and where to buy. Put them in the first lines of the description too.

Timings for a 6-minute video.

Do and don't

Picture by picture

1. CoverYou with the product

   The product as the clear focus, in your real setting. This picture decides whether people stop.

2. Picture 2Close-up

   Detail, texture or the label, sharp and in daylight.

3. Picture 3In use

   Wearing it, using it or eating it.

4. Last pictureThe offer

   The price or code and where to buy, in large text.

5. Caption"Ad", then your words

   First line: "Ad" and your hook. Then the key message, the code, and the seller's page tagged.

Do and don't

The order to film it in

1. 0:00–0:10Say it's paid

   Say that this part is a paid ad for the seller.

2. 0:10–0:40Show it close

   Hold it to the camera, name it, and turn it to show a few sides.

3. 0:40–1:10Use it, say why

   Show it working and give the key point from the brief.

4. 1:10–1:35Answer a question

   Pick one question about the product from the comments and answer it, using the person's name.

5. 1:35–2:00Code and where to buy

   Say the code twice, pin a comment with the code and the seller's page, and say again that it's paid.

Do and don't